Imperial County is rich in natural beauty, local history, and culture. The unique culture blends two different countries, the United States with Mexico due to its geographic location along the international border. This blend, along with a small town atmosphere and an agricultural based economy, provides a strong work ethic.
The Imperial County shares a unique multicultural experience with its close proximity to the international border. Imperial Valley's southernmost city Calexico offers a quick walk or drive to one of the international ports of entry to Mexicali, Capital of the Mexican state Baja California.
The Calexico West Port of Entry is the third busiest land port in California with 4 million northbound vehicles and 4.5 million pedestrians crossing each year. Across the Imperial/Mexicali POEs, there are approximately 80,000 people that cross into the U.S. daily for work, school, shopping, entertainment and other socially related trips (ICCEDS, 2016).
The Imperial Valley is home to many festivals year round some examples include: The California Mid-Winter Fair and Fiesta, The Mariachi Festival, and The Cattle Call Rodeo.
The desert and dunes of the Imperial Valley are also a big attraction for off-road enthusiasts and has been an attractive setting for films, commercials, and other media.